stories, thoughts, reflections of los angeles-based creative
CAROLYN HUA*
product designer & creative pragmatist
stories, thoughts, reflections of los angeles-based creative
CAROLYN HUA*
product designer & creative pragmatist
featured projects
featured projects
Ultraviolet, 2024
Ultraviolet, 2024
Streamlining Onboarding Success
Streamlining Onboarding Success
B2C Acquisition / Conversion UX / User Journey Optimization
B2C Acquisition / Conversion UX / User Journey Optimization
Ultraviolet, 2024
Ultraviolet, 2024
Reduce Friction in Navigation
Reduce Friction in Navigation
App Architecture / Interaction Design / Usability Testing
App Architecture / Interaction Design / Usability Testing
Ultraviolet, 2024
Ultraviolet, 2024
Redesign Clubs to Boost Revenue
Redesign Clubs to Boost Revenue
Product Strategy / Retention UX/UI / Design System
Product Strategy / Retention UX/UI / Design System
Est. 2025, In progress
Est. 2025, In progress
Said
Said
Social reflection app strengthening close friendships through shared vulnerability and self-discovery
Social reflection app strengthening close friendships through shared vulnerability and self-discovery
Personal Project, 2025
Personal Project, 2025
yao
yao
A e-commerce website introducing westerners to Traditional Chinese Medicine
A e-commerce website introducing westerners to Traditional Chinese Medicine
about me
about me
A snapshot into how I think, what sparks inspiration, and the details that shape who I am.
contact me at catalxsm@gmail.com
contact me at catalxsm@gmail.com